Canada’s lead beauty retailers launch breakthrough, miracle ingredient, alguronic acid, throughout the country
SOUTH SAN FRANCISCO, Calif.--(BUSINESS WIRE)--Solazyme, Inc. (NASDAQ: SZYM), a renewable oil and bioproducts company, has signed agreements with Sephora Canada and the leading Canadian multimedia retailer, The Shopping Channel®, to launch Algenist™, Solazyme's microalgae-based prestige anti-aging skincare line throughout the country. In an unprecedented beauty launch that couples world-class biotechnology with Canada’s most prominent beauty retailers, the Algenist product line will begin selling in all 26 Canadian Sephora stores and on The Shopping Channel’s highest rated beauty programming starting in July 2011.
“The Shopping Channel is very excited to be launching the Algenist skin care line in Canada. Our buyers know that Canadian women are some of the most savy and discerning customers in the world, looking for great products, latest technologies and ultimately - results”
Algenist is a product line of advanced anti-aging skincare products formulated with Solazyme's breakthrough ingredient, alguronic acid, an unexpected discovery which was found by the company’s leading biotechnology scientists while researching microalgae for renewable energy solutions. When studied for potential anti-aging benefits, alguronic acid demonstrated significant results and outperformed some of the most well known anti-aging ingredients on the market including hyaluronic acid, retinol and vitamins C and E.
“Algenist comes from a lineage of biotechnology expertise that is not only pioneering the future of skincare, but reinvigorated the luxury skin and personal care space,” said Frederic Stoeckel, Senior Vice President & General Manager, Solazyme Health Sciences. “Sephora and The Shopping Channel provide incredible support and access to some of the largest markets in the world and we look forward to a successful launch with their respective audiences in Canada.”
“At Sephora, we are relentless in our search for exclusive and unique product offerings to redefine the Canadian beauty landscape. Algenist’s pioneering work in producing microalgae ingredients from its biotechnology platform is a brand that is poised to do this,” says Lori Castagna, VP/DMM Merchandising and Marketing, Sephora Canada. “Algenist is an extremely innovative addition to our skincare assortment and we look forward to introducing it to our discerning clients.”
“The Shopping Channel is very excited to be launching the Algenist skin care line in Canada. Our buyers know that Canadian women are some of the most savy and discerning customers in the world, looking for great products, latest technologies and ultimately - results,” said Lella Liuzzi, Vice-President, Merchandising, The Shopping Channel. “We are confident that both our existing customers and those who have yet to discover The Shopping Channel will embrace the Algenist brand. It's an excellent compliment to our already strong beauty brand assortment.”
In March of 2011, Solazyme successfully launched the initial Algenist product portfolio in more than 850 retail Sephora stores worldwide and on QVC’s lead beauty programming. Algenist ranked immediately after the launch as a top selling brand in both Sephora USA and on QVC.
The line of innovative alguronic acid based products will launch in Canada with three initial product offerings including the Algenist Concentrated Serum, the Algenist Anti-Aging Moisturizer, and the Algenist Complete Eye Renewal Balm. The Algenist Concentrated Serum minimizes the look of wrinkles and boosts skin radiance. The Algenist Anti-Aging Moisturizer nourishes and moisturizes skin, improves firmness, and minimizes the appearance of fine lines and wrinkles, while the Algenist Complete Eye Renewal Balm firms skin while minimizing the appearance of fine lines around the eye area.
About Solazyme, Inc.
Solazyme, Inc. (NASDAQ: SZYM) is a renewable oil and bioproducts company that transforms a range of low-cost plant-based sugars into high-value oils. Headquartered in South San Francisco, Solazyme’s renewable products can replace or enhance oils derived from the world’s three existing sources – petroleum, plants and animal fats. Initially, Solazyme is focused on commercializing its products into three target markets: (1) fuels and chemicals, (2) nutrition and (3) skin and personal care.
Solazyme®, the Solazyme logo and other trademarks or service names are trademarks of Solazyme, Inc.
About Sephora Americas:
Since 1998, Sephora has been TRANSFORMING BEAUTY in the U.S. Today, Sephora Americas operates more than 280 stores in the U.S. and Canada as well as the world’s top beauty website, Sephora.com. In 2010 Sephora expanded into Latin America where it partnered with the Brazilian beauty market leader Sacks.com, and plans to open retail stores in Mexico in 2011. Sephora is well known for its unique retail concept, which is rooted in its distinctive open-sell store design, the beauty expertise of its sales consultants and, most importantly, its unparalleled combination of over 200 classic and emerging brands across a broad range of product categories including skincare, color, fragrance, bath & body, smilecare, and haircare, as well as Sephora's own private label. Sephora has also been recognized as a leading digital brand and continues to advance this arena through mobile and social media initiatives including an active Facebook page, BeautyTalk-its online beauty community, its mobile site and iPhone App. In addition to its North and Latin American business and its initiative with JCPenney, which includes more than 230 Sephora inside JCPenney locations, Sephora today has more than 1,000 stores within 24 countries in Europe and 60 locations in China. Sephora was founded in France in 1970 and acquired in 1997 by Paris-based LVMH Moët Hennessy Louis Vuitton, the world's leading luxury products group. For further information, please visit www.sephora.com
About The Shopping Channel:
The Shopping Channel, Canada's only nationally televised shopping service, is an industry leading diversified retailer and distributor. Since the launch of The Shopping Channel's initial television channel in 1987, it has become a true award winning multi-channel retailer through its leading online presence at www.theShoppingChannel.com; and now celebrates 11th year of eCommerce retail activity. With 600+ dedicated employees focused on delivering a world class Customer Experience, The Shopping Channel is recognized as Canada's premier success story in electronic and diversified retailing. The Shopping Channel is a division of Rogers Broadcasting Limited (a subsidiary of Rogers Media Inc).
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